Eighty-seven percent of Americans believe access to locally grown fresh produce — including farmers markets and fruit and vegetable stands — is important. Nearly 20 percent of all park and recreation agencies across the country administer or manage at least one farmers market. These farmers markets provide access to locally grown fresh produce for everyone and are especially important for those who live in urban areas where garden space is limited.

Key Findings

• Eighty-seven percent of Americans believe access to locally grown fresh produce — including farmers markets and fruit and vegetable stands — is important
• Millennials and Gen Xers believe access to locally grown fresh produce is very or extremely important (57 percent and 55 percent respectively)
• More women (56 percent) vs. men (48 percent) believe access to locally grown fresh produce is very or extremely important.