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How well do you know the residents who use, or could potentially use, your agency’s park and recreation facilities? The NRPA Facility Market Report is a valuable tool that provides deep insights into your community’s needs, helping you tailor programming and offerings accordingly. By leveraging data from the U.S. Census Bureau and market research firms, Facility Market Reports offer key information about the behaviors, habits and interests of the residents served by your agency’s facilities, such as parks, aquatics centers and recreation centers. This comprehensive understanding enables park and recreation professionals to better meet the needs of their community.

The NRPA Research team can create Facility Market Reports for any type of park or recreation facility, whether currently in operation or in the planning stages. This includes regional parks, community parks, sports fields, aquatics centers, recreation centers, senior centers, golf courses and future park sites.

By using these reports, your agency can identify optimal programming to boost usage and satisfaction, explore new market opportunities, address specific community health concerns, and develop strategic capital investment plans. NRPA Premier member agencies may request a set number of reports each year, determined by their membership level.

To learn more and request your report, visit tinyurl.com/tumb4a2s.