The following question is a sample Certified Park and Recreation Professional (CPRP) examination question.
A marketing plan requires a situational analysis. This situational analysis involves what four elements?
A. Competitors, partners, strengths, weaknesses
B. Internal customers, external customers, similar competitors, distant competitors
C. Programs provided by nonprofits, private, commercial, and public agencies
D. Strengths, weaknesses, opportunities, threats
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Answer: D. Strengths, weaknesses, opportunities, threats