The NRPA Business Council brings representatives from companies together to explore, share and deploy solutions that improve parks and recreation. The council fosters networking and collaboration that strengthens relationships between park and recreation professionals and their business sector allies. This leads to greater innovation, quicker response to new challenges and greater efficiencies for essential service providers in the field.
Local park and recreation agencies generated more than $218 billion in U.S. economic activity and supported 1.3 million jobs from their operations and capital spending in 2019. Most critically, park and recreation amenities are the cornerstones to improving a region’s quality of life, a significant factor in enticing employers and workers to an area. The powerful impact parks and recreation has on economic activity highlights how park and recreation agency offerings are not merely “nice to have” services, but also sources for transforming our cities, towns and counties into vibrant and prosperous communities for all.
Goals
The NRPA Business Council is focused on advancing park and recreation solutions in four key areas:
- Relationship Building
Foster trust, understanding, shared problem-solving and solution-building between the field of parks and recreation and the business sector.
- Advocacy
Create relationships between NRPA and business allies to promote and coordinate advocacy on behalf of parks and recreation.
- ResearchPromote research and innovation among the park and recreation profession.
Benefits
Thought Leadership and Engagement
- Annual meeting and networking with the NRPA Board of Directors
- Participate in events attended by park and recreation leaders
- Connect with NRPA CEO or executive leadership in a one-on-one call
- Provide input on NRPA Business Council program priorities
- Disseminate NRPA Business Council ideas and plans through Parks & Recreation magazine and education session at the NRPA Annual Conference
Branding Opportunities
Details
Profile
The NRPA Business Council is composed of representatives from businesses and allies who care deeply about parks and recreation. Participants are strategic thinkers, collaborative decision-makers and thought leaders, representing organizations that have a commitment to diversity, equity and inclusion (DEI) and support the advancement of DEI in park and recreation programs, policies and practices.
Terms of Service
Participants serve for three-, four-, or five-year terms.
Contributions
Participation in the NRPA Business Council is voluntary and contributions help cover the costs of advancing the goals of the council. Contributions are based on the number of company employees located in the United States.
For more information, see the current Business Council flyer and Business Council member role description.
Participating Companies
