The NRPA Business Council brings representatives from companies together to explore, share and deploy solutions that improve parks and recreation. The council fosters networking and collaboration that strengthens relationships between park and recreation professionals and their business sector allies. This leads to greater innovation, quicker response to new challenges and greater efficiencies for essential service providers in the field.

Local park and recreation agencies in the U.S. generated $201 billion in economic activity and supported more than 1.1 million jobs in 2021. Most critically, park and recreation amenities are the cornerstones to improving a region’s quality of life, a significant factor in enticing employers and workers to an area. The powerful impact parks and recreation has on economic activity highlights how park and recreation agency offerings are not merely “nice to have” services, but also sources for transforming our cities, towns and counties into vibrant and prosperous communities for all.

Goals

The NRPA Business Council is focused on advancing park and recreation solutions in four key areas:

  • Advocacy

    Create relationships between NRPA and business allies to promote and coordinate advocacy on behalf of parks and recreation.

  • Innovation

    Create an opportunity for park and recreation professionals and their business allies to share information that promotes innovation and advances for businesses, NRPA and the field of parks and recreation.

  • Relationship Building

    Foster trust, understanding, shared problem-solving and solution-building between the field of parks and recreation and the business sector.

  • Research

    Promote research and innovation among the park and recreation profession.

Benefits

Thought Leadership and Engagement

  • Network with the NRPA Board of Directors at annual meeting and other events
  • Participate in events attended by park and recreation leaders
  • Connect with NRPA CEO or executive leadership in a one-on-one call
  • Provide input on NRPA Business Council program priorities
  • Disseminate NRPA Business Council ideas and plans through Parks & Recreation magazine and education events offered to NRPA membership

Branding Opportunities

 

Details

Profile

The NRPA Business Council is composed of representatives from businesses and allies who care deeply about parks and recreation. Participants are strategic thinkers, collaborative decision-makers and thought leaders, representing organizations committed to creating welcoming spaces for all.

Terms of Service

Participants serve for three-, four-, or five-year terms.

Contributions

Participation in the NRPA Business Council is voluntary and contributions help cover the costs of advancing the goals of the council. Contributions are based on the number of company employees located in the United States.

For more information, see the current Business Council flyer and Business Council member role description.

 

Participating Companies

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